Webinars - The How's And Why's Of A Great Marketing Channel
Webinars, both live or pre-recorded, are a great way to get a speaker’s expertise to larger audiences. Whether this channel is used for direct revenue generation or for promoting other products and services, webinars will expand a speaker’s cash flow and offerings.
In this presentation we will cover:
1. The webinar advantage as part of a speaker’s selling platform
2. Different ways webinars can be incorporated into your speaking business.
3. Look at leading edge and easy to use production techniques that will provide you with strong audience engagement and purchase action.
Webinars can quickly expand your reach and provide a penetrative marketing tool for other offerings such as face-to-face speaking and online courses.
Who would be the ideal audience for this presentation?
Are you looking to transition your business models, add additional revenue streams, expand your business skills and want to hone your presence in an online environment?
What five questions does this presentation address that would be important to our CAPS colleagues?
What is the long term value of incorporating webinars into a suite of product offerings?
What webinar business models have been successful to speakers?
How do I effectively present online?
What are the essential low cost tools needed to produce strong webinar content and how do I use them?
How do I repurpose webinar content into additional product offerings?
Scott Armstrong has been presenting to audiences from 50-10,000 since 1990. As Director of Corporate Training at BCIT, Scott helped pioneer webcasting in 2009 with weekly national broadcasts to Canadian Chambers of Commerce. Since that time Scott has been trained by some of the best in the world including Anthony Robbins, Brendan Bouchard and Vancouver’s own Colin Sprake in the leading methodologies to create and market expert content online. He currently operates online Academies for the CFL and Canadian Military, as well as a wide portfolio of other clients. Scott says that, “I feel very fortunate to be in CAPS. I have made strong connections with many speakers from all across North America at the annual convention, as well as created ongoing relationships with our local chapter here in Vancouver. The networking has been incredibly valuable to me, particularly the warm introductions that have provided me access to new areas of business.” www.ScottArmstrongLimitless.com