How can a book can be a valuable part of your speaking business? It can be used before, during and after a platform presentation. At the same time it generates additional income, it establishes you as the industry expert. Do you need a book as part of your speaking business? This session will outline how a book can be a valuable plank in your speaking platform. How to use a book to get more jobs, increase revenue (without back of room sales), and get more referrals. Producing a book requires valuable resources – time and money. It is a business decision and should be treated as such, we will look at the pros and cons and if this is the right time for you to write a book. This session is intended for speakers who are considering writing a book, not for authors who might be speaking. There is a big difference, and you should be aware of it.
Who would be the ideal audience for this presentation?
Are you a speaker, who is looking to expand your revenue stream or add to your credibility?
What five questions does this presentation address that would be important to our CAPS colleagues?
How much does a book cost to produce?
How do I generate sales without back of room sales or pitching from the platform?
How will my book get me more speaking engagements?
Where does my book place me in the competitive market of speaking?
How can I write my book while carrying on my regular business?
Les Kletke has wrote 8 of his own books before becoming a ghost writer. He tripled his speaking fee after publishing his first book. Les has worked with CAPS members from every chapter in the country to make their book a reality, and use it to build their business. Today, Les works as a book coach from his home in Manitoba and donates his time as a Charity Auctioneer. He has helped worthy causes raise nearly a half million dollars. Les has been an active member of CAPS for 10 years. Les says that, “I thought I had my value from the organization and the information it provides, however, getting involved in the CAPS Foundation and it’s work has been equally rewarding. It is a pleasure!” www.lesthebookcoach.com