Marketing is NOT Selling
Marketing is NOT Selling
Marketing creates awareness. Great marketing generates a flow of incoming leads. But marketing isn’t selling. Selling generates good leads. Selling converts leads into gigs. How you sell dictates the size of your fee. Sales expert, Jill Harrington will use real-world stories to get you rethinking your sales success. Her message: “Sales success has little to do with how great your product, service or keynote is. And has everything to do with how you “position” your greatness in context of what your buyers care about most. Jill will introduce you to the triad of selling ABCs. And show you why, and how, making three shifts to your sales approach will get you selling more efficiently and more confidently. Too many talented speakers are doing the wrong things for the wrong reasons at a huge cost. Time to cultivate a smarter approach to selling so you celebrate more wins at higher fees.
Who would be the ideal audience for this presentation?:
For aspiring speakers just getting started who want to get it right early in the game. For seasoned speakers who have hit a plateau and need a little inspiration and fresh thinking to reenergize their business growth. For speakers who struggle, or are uncomfortable, with the selling aspect of their role.
What five questions does this presentation address that would be important to our colleagues?:
Jill Harrington, President salesSHIFT, never planned to sell for a living. Having moved from the UK to North America with an impressive marketing background of little value on a different continent she simply needed to eat. She found her sweet spot in an extraordinary sales career that ultimately led to the executive suite. Jill shifts the way sales professionals and business owners think about selling so that they sell more at good prices. Former corporate sales executive, Jill Harrington, has improved business revenues for a diverse range of industries. Under the salesSHIFT banner, she has supported the success of thousands of sales professionals and business owners since 2002 and has spoken on sales effectiveness and influence skills to audiences of 15 – 1500 on five continents. She sits on the Advisory Council for the Centre of Excellence in Sales Leadership at Schulich Business School, was inducted into the Canadian Meetings and Incentive industry Hall of Fame in 2012; and her book, “UNCOMMON SENSE: Shift your thinking. Take NEW action. boost your sales,” hit the market September 15th. Jill says that, “Being part of the CAPS family has afforded me two key benefits: the ability to learn from a smorgasbord of talented speakers, and a generous community from which I feel comfortable seeking support. What more can we ask for from our association membership!” www.salesSHIFT.ca