As a professional speaker, your book and related endeavours may be earning you passive income. Now you can promote your personal brand and add value for your audience by branching out into podcasting.
Podcasting is like having a world-wide, on-demand radio show. What self-respecting professional speaker wouldn’t want that?
Marvin Polis and Fred Keating, co-producers and co-hosts of the successful audio podcast, Monetizing Your Creativity, share information on the planning, implementation, tweaking, marketing, and cross-platform distribution techniques that have contributed to the success of their programming.
Within several weeks of their February 2016 launch, Monetizing Your Creativity became one of the top ranked podcasts on iTunes Canada’s charts (as high as #2 in the Careers section). It consistently ranks among the top podcasts in both the Careers and Business sections and is featured prominently by iTunes Canada as “New and Noteworthy”. They have listeners in 250 cities in 100 countries.
Discussion includes purpose and personnel required, production quality concerns, approach to interview subjects and subsequent marketing of each episode.
Marv and Fred will record their CAPS presentation as a special episode of their podcast, as well as package some other episodes featuring CAPS conference speakers and guests. They may even ask you to appear on their podcast!
In the meantime, you’ll want to check out their episode with Wayne Lee, CAPS member and 2016 conference organizer. You can find it at (episode 061).
Marvin Polis, owner of Stimulant Strategies Inc., has 35 years of communications, media production and marketing experience. Producer of thousands of corporate and industrial videos, TV and radio commercials, TV and radio broadcast programming, podcasts, publications, e-books. Voice talent, interviewer and host for radio programming, podcasts, audio books and corporate videos (on-camera and voice-over). International experience includes USA, Canada, Europe and Asia.
Fred Keating has been working with speech and communication students for over 30 years in both university and business environments. Fred has coached executives, employees, and subject experts in live public speaking and on-camera presentation skills within corporate structures. His own on-camera experience is extensive. For years he could be seen each week on the Discovery Channels in both Canada and the United States hosting the wilderness show Wildlife International and the series In Wildness. Keating is also a familiar face on training videos for internal use in both private and public sectors. As host of nationwide programs Movieweek and Mailbag, Fred introduced Canadian audiences to the advantages of Pay TV.