Mon Rapid-Fire 2.2a – Successfully Navigating Your Publishing Goals

Presented by Mark Leslie Lefebvre

You have expertise & knowledge. You have experience & passion. You have a book people need. You just aren’t sure how to publish it or how to navigate the options available. You need to understand how to leverage the retailers and promotional tools available to maximize your sales and revenue.

Join Mark Leslie Lefebvre who brings more than 25 years of experience in publishing, writing and bookselling into an intense hour packed with all you need to know to get started on your own path to success, whether you’re planning on doing it all yourself, or hiring the right experts.

Drawing upon his experience as a former Director of Self-Publishing & Author Relations for Kobo, a former President of Canadian Booksellers Association and Board Member for BookNet Canada, Mark has worked with thousands of authors and publishers from around the world helping them to sort through the complexities of the business of publishing.


Mark Leslie Lefebvre has been a bookseller since 1992, the same year he sold his first story to a publisher. He self-published his first book in 1992 and has since published more than thirty books through traditional publishers as well as via self-publishing.

As the former Director of Self-Publishing and Author Relations for Kobo, Mark created Kobo Writing Life, Kobo’s self-publishing platform, which, by the end of 2017 represented 1 in every 4 books sold on Prior to that he managed bookstores and ran the first Espresso Book Machine Print-on-Demand service in Ontario (The 2nd in Canada) for McMaster University’s bookstore.

Mark has presented writing and publishing workshops to writers at conferences, bookstores, libraries and on campuses across Canada, throughout the United States, as well as in the UK, France, Italy and Germany. He has coached, guided and advised authors from five continents who have been able to earn upwards of six and seven figures a year generated from eBook sales at Kindle, Kobo, iBooks, Nook and Google.